Our Story & Aim

Native Natural is a homeware brand with a completely natural approach, our aim is to create collections of products that are both sustainable and look amazing. Since our launch in 2021, we have expanded from merino wool and sheepskin and now have stunning homeware pieces available in goatskin, cashmere and jute.

Our homeware story began with Native Home & Lifestyle, which has focused on forward thinking, trend driven furniture. We have similar plans for this brand, although we aim to make it as ethical and natural as possible.

All our products are designed and picked with the idea of being sustainable, that is why we have started by launching Merino Wool and Sheepskin products. Merino is one of the most ethical types of wool available and every product we make will be processed in an environmentally friendly way.

Having been a part of the wholesale furniture industry for many years, we thought it was only right that we delved into the world of retail. We are incredibly passionate about good quality homeware and take great pride in the furniture we sell, Native Natural has given us a chance to try something different and provide more unique home décor pieces.

Although our business has grown and allowed us to broaden our ideas, our original purpose is still the same – create eye catching furniture that will last. We want you to be excited to show off your Native Natural pieces and be able to explain that they are ethically sourced, you can make good choices for our planet whilst adding a modern twist to your home.

We hope you like our collections!